British success story in Singapore
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The UK company Serious Games has enjoyed success in Singapore with help from UKTI. They have won projects from "both public and private sector clients, including a contract worth £250,000 with the Ministry of Health." Having decided that South East Asia was to be their target market, they picked Singapore for their regional hub due to our strong connections. Their Managing Director commented:
Singapore was a good fit for us. They share the same language and regulatory systems as the UK and have strong IP protection mechanisms
As UKTI point out in their case study: "Singapore is the UK’s 12th largest export market of goods outside the EU and the sixth largest for services. Many UK firms use Singapore as an entry point into South East Asia and as a result over 700 UK firms have a presence there, with around 250 establishing their Regional HQ’s in Singapore."
